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Hoka Technology
3 core technologies form the backbone of HOKA:
1. Cushioned Midsole™
2. Active Foot Frame™
3. Meta-Rocker™
These technologies are precisely tuned for each shoe style, creating a unique performance experience.
CUSHIONED MIDSOLE
THE PLUSH PERFORMANCE
Hoka's cushioned midsole is a shock-absorbing hero, varying in thickness, composition, and design to match your activity. Each step is cushioned, then springs back up, ready for the next.
ACTIVE FOOT FRAME™
THE CRADLING COMFORT
The Active Foot Frame™ cradles your foot securely by adjusting the midsole walls' height, giving you that cozy, cradled feel.
METAROCKER™
THE SMOOTH STRIDE
Designed for smooth, efficient transitions, the curved Meta-Rocker™ can be dialed up for faster forefoot transitions or dialed down for more ground contact and stability.
J-FRAME™
STABILITY WITH FREEDOM
Say goodbye to overpronation with Hoka's J-Frame™. This patented technology delivers extended support with a firm, J-shaped foam on the medial side where your foot typically rolls inward.
H-FRAME™
SECURE EVERY STEP
The H-Frame™ enhances stability with its intuitive design, interlocking with the midsole foam to create a secure base for every step.
SWALLOWTAIL™ HEEL
INDEPENDENT SUSPENSION
Hoka's forked Swallowtail™ heel adjusts on uneven terrain and offers smoother heel-to-toe transitions, providing independent suspension for your steps.
HUBBLE® HEEL
EFFORTLESSLY SMOOTH TRANSITIONS
The extended Hubble® Heel reduces impact and ensures smoother heel-to-toe transitions, making your run feel almost effortless.
PROFLY™
DUAL-DENSITY CUSHIONING
ProFly™ delivers an energetic ride with its two-part midsole, combining a soft top layer with a responsive bottom layer of foam.
PROFLYX™
AGGRESSIVE PROPULSION
Experience propulsive power with ProFlyX™. Hoka's midsole plates offer a lightweight, durable solution for dynamic energy return.
Hoka Materials
Hoka understands that producing footwear and apparel impacts the world. That's why they are committed to sustainable practices and good business ethics.
GORE-TEX
Footwear Fabric with Recycled ContentGORE-TEX products blend style with function, offering waterproof, windproof, and breathable protection. Durable and environmentally friendly, they boast a reduced carbon footprint and are completely PFC-free. Enjoy the great outdoors!
GORE-TEX INVISIBLE FIT
With Recycled ContentThe GORE-TEX Invisible Fit membrane is directly bonded into the shoe's upper, providing lightweight and flexible protection from the elements, ensuring enhanced comfort and durability in any weather condition.
MATRYX®
Durable Woven MaterialMATRYX® is a light, extra-durable woven material with hydrophobic properties that resists abrasion, enhancing the longevity and performance of your running gear in various weather conditions.
VIBRAM® MEGAGRIP
Industry-Leading DurabilityVibram® Megagrip stands as an industry leader in durable rubber for outdoor products, offering enhanced grip on both wet and dry surfaces to improve safety and performance.
VIBRAM® MEGAGRIP
With Litebase ConstructionVibram® Megagrip with Litebase technology dramatically reduces outsole thickness by 40-50% and tread weight by 25-30%, while still maintaining high performance, offering lighter, more agile footwear without sacrificing durability.
VIBRAM® WITH TRACTION LUG
Enhanced Surface ContactVibram® with Traction Lug technology increases outsole rubber surface area, enhancing contact with terrain for better grip and stability, ensuring improved performance and safety across various conditions and environments.
VIBRAM® ECOSTEP RECYCLE
Recycled MaterialVibram® Ecostep Recycle delivers the same trusted grip, performance, and durability, now made with up to 30% recycled materials, aligning top-quality with environmental responsibility for a sustainable future.
VIBRAM® ECOSTEP RECYCLE EVO
Next GenerationThe next evolution, Vibram® Ecostep Recycle EVO, features a high-quality outsole compound incorporating 30% recycled XS Trek, enhancing performance and sustainability in demanding outdoor and leisure activities.
VIBRAM® XS TREK
Versatile PerformanceVibram® XS Trek offers an optimal balance of traction and durability, perfectly adaptable for varied conditions from wet to dry. It ensures reliable performance across multiple terrains, enhancing outdoor adventures.
RUBBERIZED FOAM
Lightweight and ResilientLighter than traditional rubber and more resilient than EVA, rubberized foam combines the best of both materials to offer an energized, cushioned ride, enhancing comfort and performance in footwear.
SUGARCANE EVA FOAM
Eco-Friendly InnovationHoka's innovative blend of sugarcane and EVA reduces reliance on petrochemicals, providing durable, eco-friendly footwear that does not compromise on performance, supporting both your fitness goals and environmental sustainability.
PEBA FOAM
Superior ReboundPEBA foam, crafted through the supercritical foaming process, is ultralight and delivers superior rebound and resilience compared to traditional EVA, optimizing comfort and efficiency in athletic and casual footwear.
PLATED TECHNOLOGIES
Dynamic Energy ReturnPebax® and carbon fiber plates deliver a propulsive ride, providing a lightweight solution for dynamic energy return, enhancing speed and efficiency for athletes seeking peak performance in their footwear.
SUPER CRITICAL FOAMING PROCESS
Enhanced CushioningHoka's supercritical foaming process utilizes high pressure and temperature to enhance foam expansion, resulting in a uniquely soft feel and superior cushioning, redefining comfort in performance footwear.